Golf Marketing Strategy and Commercial Services
Golf Marketing Strategy: Find the right “match” between your brand and services and the different golfers’ profiles to create a more personalized offer and a better engagement with your customers so they are more satisfied and become your ambassadors
Golf Commercial Strategy: Build your omni-channel sales strategy for your brand and services to deliver to your golfers a seamless customer experience between all channels and media platforms.
Customer Xperience Management: learn about the journey of your golf customers, understand their painpoints and key succes factors and improve their satisfaction and optimise your revenues with more personalized offers
The Golfer's Experience Platform: Use automised satisfaction surveys to create a continuous feedback loop about their satisfaction level, easy to monitor and fast to create impactfull call-to-actions.
Cherrypie Consultancy
CherrypieConsultancy, means "the cherry on the pie", or in other words, just that specific attention to the customer and to the brand or the services, which makes the result better suited to the wishes of the customer and therefore more efficient and profitable for the company in the long term.
Cherrypie Consultancy's activities are focused on Marketing & Commercial management and strategy in the golf market. CherrypieConsultancy is founded by Harriet van Soolingen in 2013. She has been working for 8 years in the golf market in France for international golf apparel and shoes brands.
Always passionate about customer behavior, she is committed to helping golf clubs with Customer Experience Management. She completed the Executive MBA in Digital Marketing & Business in Paris at the beginning of 2020 with the subject "digitalization in the golf market" with a focus on the customer experience of golfers (CXM).
Of Dutch origin, before working in France, she lived and worked in the Netherlands, the United States and Italy where she has build up more than 15 years of experience in the management and international marketing strategy. She worked for Chiquita Packaged Goods, biscuits & cereals brands of Danone as well as for the Floriade 2012 World Exhibition. A major international event for leisure and business on horticulture with topics like ecology, health and well-being and 2 million visitors in 6 months time.