Training - Workshops Topics

Golfer's Experience Management:  Basic Training

Objectives : How to define the most impacting actions to improve your customers satisfaction?
4 sessions which lead to a Players1st CXM certificate :
(Customer Players Journey mapping, explanation of the NPS Score, generation of Customer Insights, creation of impactful "Call to Actions")

Specialisation: 360 degree customer profile 

 Objective: how to use your existing CRM customer data with survey results to focus your sales efforts on high potential segments?
How to create more personalised offers to increase your : 
pro shop performance? restaurant menu's ? additional rental services ? extra  green fee income?

Specialisation: Positioning and Engagement Marketing

Objective: Target and engage with your customers. how to attract, retain and engage them?
how to attract new generations X, Y, Z to your golf? how to increase the retention of beginner golfers? how to develop more loyal customers, promoters? how to increase the commitment of the golfer "green fee" in your club?