Golfer Satisfaction Surveys
Why ? To create higher customer lifetime value !
All companies have positive ambassadors. Using customer experience management means continually satisfying the needs of your customers and offering them great experiences. This will induce customer loyalty. We have to listen to feedback from members and guests and align the policy in order to create the best user experience possible. Good experiences lead to positive ambassadors, bad experiences lead to the opposite.
Players1st provides an overview of the areas of development that have the most influence on customer satisfaction. By reversing them from a pain point to a positive motivation for the golfer, golfers are more satisfied, which leads to the creation of ambassadors who will create more value for their golf clubs.
What type of information do the surveys provide?
Commentary on the experience of all points of contact between the golfer and the golf club provides insight into the perception of the golf club services over time.
The real time dashboard
contains:
* The overview of recommendations on your golf
* The overview of the main areas to improve
* Changes in satisfaction over time
* The differences by type of golfers, seniors, beginners, by level of golf, age and sex, etc.
* Direct responses in the event of a bad golf experience
* Reports for each responsible service
* Responses by area of development and comparison between golf courses
What are the advantages for the golf club?
Offering your customers great experiences will induce the loyalty of your customers. Loyal customers, also called promoters, are valuable to your business in several ways:
• They stay longer and buy more
• They help identify improvements and opportunities
• They promote your business by word of mouth
• They cost less to serve in the first place
Type of Players1st Surveys
All surveys are accessible via multi-devices (mobile, Ipad, PC) and are immediately displayed in a simple dashboard with graphs and percentages so you can track your data anytime anywhere. and you have the results directly on your dashboard and your application on your mobile. You can monitor it when you want wherever you want!
Guest Survey
The green fee golfers registration is used to send them a survey after their game. They are asked about their satisfaction with all the services, the possibility of returning and their satisfaction score with the experience with the golf club. It takes approximately 5 minutes to complete this survey for golfers.
Member Surveys
Members can be asked about their expectations for service at the start, during and at the end of the golf season. Especially if their work has been done on the green or in the clubhouse, it is important to get feedback from members over time to see if the work has improved the level of member satisfaction.
New Member Surveys
New golfers will receive a survey at the start of their membership on their first experiences with the golf course and other club services. Normally at the start of their membership.
Exit Surveys
When a golfer cancels or changes to another form of membership / or subscription, the golfer will receive an invitation to participate in a survey highlighting the main reasons why the golfer cancels or changes.
Single Service point / Ad Hoc Survey
If you want to assess a special event or a specific service point such as the opening of the restaurant or shop at the start of the season, you can also carry out a simple and easy investigation around this event. Results can be segmented by groups of golfers based on membership type, frequency, usage and purchasing behaviour, age, gender and level of disability. Open questions can also be added.
Mystery Audit
In cooperation with an external partner, Player1st1st also offers you "mystery audits" on your golf course. It is a qualitative and deep feedback based on more than 160 questions made by Mystery-Audit trained people who report on all the services of the golf club. This type of feedback is very useful, especially when you want to get an overall assessment of your golf course and when you want to attract new golfers to your golf course. It gives you an overview of your strong service points and those that need improvement.