Training / Interactive Workshops
Teaching Method
The method used is alternating theoretical contributions and practical exercises according to the usual method of commercial training (marketing & sales). An interactive approach with a preparation phase so that participants adapt the content to their actual situations at their golf club.
Approach
With small group training workshops, followed by individual co-working sessions on request, you will be guided through the principles and methods of customer experience management, mapping customer journey and engagement marketing. During these sessions, you will actively work with these principles to learn to improve your own customers satisfaction results.
Structure
Objective
To stimulate the use of existing CRM data by employees, managers and directors by combining the results with the Players1st Surveys to select the most impactful "call to actions" and create meaningful, personalised services and propositions to your golf clients.
3 Phases
Preparation : In the week before the start of the workshop, participants must prepare some answers about their personal customers situation.
Execution : 20-30 minutes of theory, 20-30 minutes of
adaptation of the theory to the individual situation, 20-30 minutes of discussion of the participants' work.
Evaluation :
In the week after the end of the workshop, the participants obtain a summary of the lessons learned and a Certificate of Participation.