The impact of Digital Transformation on the Golfer's Journey. 

The digital revolution is forcing us to change the way we run our organization to target the new habits of our current generations and the new tech-savvy generations who have grown up with the Internet and social media. This requires reviewing the organization of the golf club as well as its marketing strategy to attract and retain this new clientele. 

Keen to share their experiences on social networks and use all kinds of applications, they can prove to be real vectors of communication and promotion of their own golf club on social networks and other platforms. As a result, digital marketing and customer experience management are crucial skills for golf club managers to acquire or integrate. 

According to the latest surveys carried out by the FFG, there is an increase in leisure golfers, with a total estimate of 800,000 leisure golfers in France while the number of golf licensees peaks at around 415,000 people. This means that there is a large group of people who are not made redundant and the problem is to identify them. 

To meet the demand of these new golfers, identifying their needs is essential and involves understanding their attitudes, their leisure experiences and purchasing behavior. It is therefore necessary to know their customer journey and manage the customer experience of the various targets to satisfy them so that they become your ambassadors.

5 needs that have an impact on the services and management of golf clubs: 

1. To integrate the new generations and their need for instant success 

2. The need for stronger and more divers social ties and commitment to retain golfers 

3. The integration of new green-fee platforms and other digital offers and services 

4. The need to add value to the golf club with a more personalized customer experience based on customer data 

5. The need for an end to end golf experience and for multi-channel golf offers